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Week 9: Search Intent - The Holy Grail to SEO marketing

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Search Intent - The Holy Grail to SEO  All of us in the modern age find ourselves endlessly traversing search engines such as Google, desperately seeking the answers to the plethora questions we want solutions for. While we navigate the information highway, Google subtly directs our attention to the things most relevant to what we are searching. The Tech Giant collects and organises a vast quantity of information about the relationship between words and meaning, in an attempt to most effectively and efficiently give the user what they are looking for.  In the age of internet, Google reigns supreme because it uses search engine marketing (SEM) tactics to fine tune its algorithm which dictates search results. But what does this mean for us as marketers, and how can we utilise this information to maximise results?  The simple answer is intent. Understanding search intent can be the secret ingredient that brings your content strategy from mediocre to exceptional! More often t...
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Week 4: Strava- The Contagious fitness app

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Week 8: Amazon has Nailed Big Data!

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