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Week 9: Search Intent - The Holy Grail to SEO marketing

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Search Intent - The Holy Grail to SEO  All of us in the modern age find ourselves endlessly traversing search engines such as Google, desperately seeking the answers to the plethora questions we want solutions for. While we navigate the information highway, Google subtly directs our attention to the things most relevant to what we are searching. The Tech Giant collects and organises a vast quantity of information about the relationship between words and meaning, in an attempt to most effectively and efficiently give the user what they are looking for.  In the age of internet, Google reigns supreme because it uses search engine marketing (SEM) tactics to fine tune its algorithm which dictates search results. But what does this mean for us as marketers, and how can we utilise this information to maximise results?  The simple answer is intent. Understanding search intent can be the secret ingredient that brings your content strategy from mediocre to exceptional! More often t...
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Week 8: Amazon has Nailed Big Data!

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Amazon Has Nailed Big Data! We are well aware that technology is becoming seamlessly integrated into our everyday lives. We use technology as a means to make living as convenient as possible alleviating any unnecessary effort. The transition to online shopping has been steadily increasing over the last decade. However, the global pandemic has been a massive catalyst to accelerating this transition and it is safe to say that  online shopping is at an all time high.   Where fears of contagion has spread across the globe, it has emerged as the easy solution to attain shopping needs whilst keeping socially distant. Many of us find ourselves scrolling endlessly through infinite products and services addicted to the search for our next purchase. Nobody is loving this more than online powerhouse Amazon who are fine tuned to enticing repeat customers to make another purchase. This lies at the crux of what makes them so successful, they seem to know what you yearn for before we ev...
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Digital Tools for the future!

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Week 6: The World At Our Finger Tips #Week 6

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The World At Our Finger Tips Modern society has been entrenched by developing technologies, and no single device has had as much of an impact on the world than the mobile phone. Today, more people have  access to a mobile phone than a toilet , with the average person touching their phone a colossal 268  times a day  . It turns the user into what history would have called a superhuman with access to what feels like an infinite amount of  information and an ability to communicate with the world,  so it is clear why we are addicted to it! This is why mobile marketing has been so successful; it leverages the opportunity of billions of people who can't take there eyes away from this device.  As a result brands are able to get customers viewing  more marketing messages than through any other medium. This is a marketers dream; a device which engulfs the users attention and is so compelling that the user will endure high volumes of advertising.  As a resu...
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Week 4: Strava- The Contagious fitness app

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 Strava, the contagious fitness app! There is no denying that exercise is socially contagious especially when supported by online social networks designed to glorify and underline its benefits. With the digital world morphing into our everyday lives, it was only a matter of time before we started to see fitness bedevilled by social media gratification. Since its debut in 2009, Strava has become a prominent fitness tracking app allowing users to build a social network focused on fitness. Amongst the temporary closure of gyms as of 2020, Strava has captured a growing market of fitness enthusiasts who are seeking an alternative ways to stay motivated and active.   So what is Strava?  Strava (Swedish word for strive), was created as a social network that tracks a plethora of exercise regimes using a GPS system which can be used to share activities amongst the users community. Like Instagram, Strava features a following system whereby, you can follow and share y...
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Week 2: Web 2.0 & Social Media - authentic or hyped?

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Web 2.0 & Social Media - authentic or hyped?   A key question for marketing in the modern age is whether Web 2.0 has created a new medium of authentic communication between business and customers? Or is its ability to create a more personalised social and commercial environment hyped?  When the internet began, businesses were seeking improved tools to assist them to run their operations but were faced with the daunting challenge of breaking through the clutter of the web application marketplace. In the new landscape of social media and personalised niches, the nascent Web 2.0 has revolutionised the way the internet works. Legions of entrepreneurs are fuelling the frenzy, looking to create the next Google or Facebook and simultaneously businesses far and wide watch eagerly for the most innovative and effective ways to market their products or services on the new world web paradigm.   The Web 2.0 term was coined by messiah Tim O'Reilly  when he described ...
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Week 1: How Digital Marketing has saved us in the pandemic

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How digital marketing has saved us in the pandemic Blog 1: 22/7/2020 It can be argued, that no industry has experienced the disruption and revolution of technology more than digital marketing. Businesses are being forced to reinvent themselves to stay competitive and as a result  many brands have found solitude in the the online market place. Moving online has  allowed them to strengthen relationships with their existing customers whilst also engage with a far greater audience. More importantly, by asserting themselves online armed with an impactful online strategy, many brands have been able to endure ongoing economic turmoil and ultimately stay relevant to a large proportion of their consumers who are no longer visiting physical stores.   So what is digital marketing you may ask?  Well, digital marketing  plays a vital role in how information & technology is communicated to consumers and organisations in order to deliver superior value(WAGs 2014).  Th...
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