Indi Robertson Digital Marketing Blog

The World At Our Finger Tips Modern society has been entrenched by developing technologies, and no single device has had as much of an impact on the world than the mobile phone. Today, more people have  access to a mobile phone than a toilet , with the average person touching their phone a colossal 268  times a day  . It turns the user into what history would have called a superhuman with access to what feels like an infinite amount of  information and an ability to communicate with the world,  so it is clear why we are addicted to it! This is why mobile marketing has been so successful; it leverages the opportunity of billions of people who can't take there eyes away from this device.  As a result brands are able to get customers viewing  more marketing messages than through any other medium. This is a marketers dream; a device which engulfs the users attention and is so compelling that the user will endure high volumes of advertising.  As a resu...

 Strava, the contagious fitness app! There is no denying that exercise is socially contagious especially when supported by online social networks designed to glorify and underline its benefits. With the digital world morphing into our everyday lives, it was only a matter of time before we started to see fitness bedevilled by social media gratification. Since its debut in 2009, Strava has become a prominent fitness tracking app allowing users to build a social network focused on fitness. Amongst the temporary closure of gyms as of 2020, Strava has captured a growing market of fitness enthusiasts who are seeking an alternative ways to stay motivated and active.   So what is Strava?  Strava (Swedish word for strive), was created as a social network that tracks a plethora of exercise regimes using a GPS system which can be used to share activities amongst the users community. Like Instagram, Strava features a following system whereby, you can follow and share y...