Indi Robertson Digital Marketing Blog

Search Intent - The Holy Grail to SEO  All of us in the modern age find ourselves endlessly traversing search engines such as Google, desperately seeking the answers to the plethora questions we want solutions for. While we navigate the information highway, Google subtly directs our attention to the things most relevant to what we are searching. The Tech Giant collects and organises a vast quantity of information about the relationship between words and meaning, in an attempt to most effectively and efficiently give the user what they are looking for.  In the age of internet, Google reigns supreme because it uses search engine marketing (SEM) tactics to fine tune its algorithm which dictates search results. But what does this mean for us as marketers, and how can we utilise this information to maximise results?  The simple answer is intent. Understanding search intent can be the secret ingredient that brings your content strategy from mediocre to exceptional! More often t...

Amazon Has Nailed Big Data! We are well aware that technology is becoming seamlessly integrated into our everyday lives. We use technology as a means to make living as convenient as possible alleviating any unnecessary effort. The transition to online shopping has been steadily increasing over the last decade. However, the global pandemic has been a massive catalyst to accelerating this transition and it is safe to say that  online shopping is at an all time high.   Where fears of contagion has spread across the globe, it has emerged as the easy solution to attain shopping needs whilst keeping socially distant. Many of us find ourselves scrolling endlessly through infinite products and services addicted to the search for our next purchase. Nobody is loving this more than online powerhouse Amazon who are fine tuned to enticing repeat customers to make another purchase. This lies at the crux of what makes them so successful, they seem to know what you yearn for before we ev...