Indi Robertson Digital Marketing Blog

Web 2.0 & Social Media - authentic or hyped?   A key question for marketing in the modern age is whether Web 2.0 has created a new medium of authentic communication between business and customers? Or is its ability to create a more personalised social and commercial environment hyped?  When the internet began, businesses were seeking improved tools to assist them to run their operations but were faced with the daunting challenge of breaking through the clutter of the web application marketplace. In the new landscape of social media and personalised niches, the nascent Web 2.0 has revolutionised the way the internet works. Legions of entrepreneurs are fuelling the frenzy, looking to create the next Google or Facebook and simultaneously businesses far and wide watch eagerly for the most innovative and effective ways to market their products or services on the new world web paradigm.   The Web 2.0 term was coined by messiah Tim O'Reilly  when he described ...

How digital marketing has saved us in the pandemic Blog 1: 22/7/2020 It can be argued, that no industry has experienced the disruption and revolution of technology more than digital marketing. Businesses are being forced to reinvent themselves to stay competitive and as a result  many brands have found solitude in the the online market place. Moving online has  allowed them to strengthen relationships with their existing customers whilst also engage with a far greater audience. More importantly, by asserting themselves online armed with an impactful online strategy, many brands have been able to endure ongoing economic turmoil and ultimately stay relevant to a large proportion of their consumers who are no longer visiting physical stores.   So what is digital marketing you may ask?  Well, digital marketing  plays a vital role in how information & technology is communicated to consumers and organisations in order to deliver superior value(WAGs 2014).  Th...